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iTunes, meet Mobile Me
First it helps to look at what Lala.com has been offering to users, the ability to sync their music libraries onto Lala and then stream that music to any web browser from any computer, just by logging in. Right away this suggests to me that Apple is looking for a new feature to boost the feature set of it’s highly criticized Mobile Me service. Mobile Me, among other features, is a service that gives registered users the ability to work with their iLife files through a web-based interface. Sharing your iPhoto images, uploading your video creations from iMovie, etc. Apple has said publicly that it is planning new features for Mobile Me and this seems like a perfect fit considering iTunes is technically part of the iLife suite.

But that’s not all…

A subscription-based music/video service?
In addition to online music library distribution, Lala.com also offers the ability to “purchase” songs for unlimited playback for $0.10 per track. Of course you can’t download it for that price, it’s $0.79 to purchase an MP3 of the same song. Apple of course offers a very similar service with their iTunes Store… minus the subscription based service. Many speculators take this as a sign that Apple is planning to offer a subscription service for iTunes, which also seems possible despite Apple’s statements to the contrary in the past. But there are some technical issues this could address as well, such as their movie rental service.

As it stands, when you rent a movie from iTunes you have to physically download that video to your hard drive in order to watch it completely. Yes, it will stream once the download has started, but the entire video file must be downloaded in order to finish the movie only to be deleted once your rental period has expired. What if they could stream that rented video from the cloud to your device without ever having to transfer the 1GB+ video file to your machine? Even the experience of purchasing movies from Apple TV could be improved if you had the option to store the movie on the cloud instead of downloading it that already full hard drive on your computer.

In the news recently there have been reports of Apple pitching a subscription-based service to some of the television networks. This platform also seems like a great solution for an online television subscription service…

A few dropped hints
There have also been a few product features here lately that hint that Apple is moving in the direction of a media center or server to client relationship with some of its products. Apple TV most notably has the ability to stream content from your iTunes library to your television without having to physically transfer large video files from your host computer to the Apple TV. And because of the prices of Solid State Drive technology Apple is unable to increase hard drive capacities on its flash-based devices, such as the iPhone and most of the iPod line, users are unable to transfer their large music and video libraries onto these devices.

So what would a service like Lala.com do to remedy this problem? They provide the storage and stream the content to your device over your internet connection (or mobile network). So now instead of selecting a subset of your music library to import onto your iPhone you simply sync your iTunes library data with this new service and instantly have access to all of your music instantly. And it wouldn’t stop at iPhones and iPods either, you can bet this service would be hugely popular for media center products like the Apple TV who’s hard drive is much too small for the average digital media collection. Many folks who’ve gone DVD-less are filling 1TB+ drives so quickly that most storage solutions aren’t large enough, even their home PC.  It’s a perfect example of cloud computing and truly a great idea if they’re looking to add value to Mobile Me.

Extending the network reach

We’ve got a large wireless network setup at the house currently but the signal wasn’t quite strong enough to reach to the back end of the garage, so I took one of the Airport Expresses I had lying around and plugged it in out by the receiver and a 2nd Airport Express towards the front of the garage to bridge the gap between my router and the one hooked up near the receiver. I set the “bridge” AE to extend my existing wireless network and the receiver’s AE to join my existing network and enabled AirTunes. I had a nice strong signal so I used an 1/8″ stereo to stereo RCA cable it hooked it from the receiver’s AE to the AUX input on the back of the receiver and was able to setup iTunes to play my music from my MacPro through my receiver in the garage, which was cool enough but I wanted a way to be able to change songs from the garage without going inside to interact with iTunes, and then it hit me.

The iTunes Remote Control

If you’re fortunate enough to have an iPhone you have access to one of the most amazing apps created for the device. It’s called Remote and it’s probably the best example of a sleeper app I’ve ever seen. I had downloaded it (it’s free) from the App Store but never really had a use for it until now. With Remote you’re able to connect to your iTunes library (as well as your Apple TV) and control the playback of songs. What’s amazing is that is also gives you a wonderful artwork view, ability to control AirTunes speakers, search your iTunes library, edit playlists and more. So instantly I had this amazingly powerful remote that allowed me to access and playback music sitting inside on my computer and hear it outside in the garage through my receiver and the sound quality was excellent.

The other bonus is that I now have wi-fi access out in the garage should the need ever come up

I purchased the current version of their plugin for my Logic Express setup and I plan on upgrading to 2.0 (the first version to include their Direct Note Access technology) when it’s released this fall.

Celemony Melodyne Direct Note Access

Enjoy!

The church I attend, First Baptist Church of Richmond Indiana is also now podcasting! We finally got a new computer in our sound booth (a 20″ iMac) so now we’re recording the services digitally and releasing the sermon portion of the service online. You can check that out on iTunes as well. I’m really enjoying working on our church’s podcast, not something I get to do often.

For work I’ve been getting into some video-related work as well. We’re adding a component for uploading video that will subsequently be streamed via our video streaming server. It’s something that’s hard to troubleshoot and requires a bit of time but it’s great fun.

Some other great news is that the band I played with a couple of years back, Unseen, is reforming with a slightly altered lineup. This time around we’re playing mostly original music that I’ve written and we’re in the process of writing more. My brother Mitchell is going to be our vocalist so I’m really excited about that. He can sing well and it’ll be great to have a chance to spend more time together.

The full video of the interview is available from All Things Digital. Note that there are 7 parts, so when the first part is over make sure and go on to the 2nd!

Given that most USB multi-button mice are compatible with Macs already, I’m guessing that this is an attempt to remove another hurdle for the many would be "switchers" and bring them on board. Will it work? I certainly hope so.